Search Engine Optimization (SEO)

First thing that instantly comes to your mind, when you are looking for someone’s website is the keywords. It is also the same if somebody is looking for your website for products and services. This is perhaps true as 90% of the websites are found in this manner. The importance of having high rankings in the results page is evident. The process of going through the steps required to have a higher rank in search engines is known as “Search Engine Optimization” and is a part of the internet marketing process. If you want to expand your business horizons and rankings online, SEO services are a must! Grapes Digital has a systematic approach to search engine optimization that helps clients in improving traffic to your website.
Further, search engine optimization also includes detailed reporting of website report, submission to important search engines, restructuring website structure and content and other strategies that are designed to improve website rank's in search engines.

Advantages of search engine optimization services we offer:
Grapes Digital offers quality search engine optimization services to our clients that are highly placed in renowned search engines such as Google, Yahoo and MSN along with others. It is seen that prospective clients or people hardly search beyond the first page so it becomes imperative. That your site is listed high using relevant keywords or phrases from your business to have a high business ranking

SEO includes various areas such as:

  • Well-structured Web Page Design
  • Submission to search engines and selected directories
  • Appropriate web site linking from other sites
  • Well written Web Site Content
  • Carefully designed Meta tags and HTML

Website Analysis Report

The Website Analysis Report is a brilliant way to acquire a broad understanding of what can be done to make your site more search engine friendly and what should be done in order to improve rankings. The website analysis report includes the following:

  • Analysis of your website's meta tags and content
  • Analysis of keyword effectiveness
  • HTML code errors
  • Link popularity
  • Page ranking on the major search engines
  • Loading time check

When your website is submitted in search engines, it increases the online sales dramatically. If you have invested much time and money in your website, then it's a MUST that you submit your website online otherwise it will be invisible virtually, that means efforts gone in vain. So, if you want your website to have the maximum viewers and revenue boosts, the best way is to make your website visible online where people search for information i.e submit your website in various search engines.

Grapes Digital SEO Services

  • Ranking reports
  • Meta tag optimization
  • Keyword analysis
  • Try for top ten rankings
  • Competition analysis
  • Search engine submission
  • Keywords based optimization strategy
  • Make your landing pages search engine friendly
  • Link development
  • Make your secondary pages search engine friendly
  • Try for indented listings
  • Directory submission

List of Best and Worst practices for designing a high traffic website

Mentioned below is a checklist of various factors that can affect your rankings with Google, Bing, Yahoo! and the other search engines. The list comprises positive, negative and neutral factors as they all exist in the online business. Most of the factors that are enlisted below apply mainly to Google and partly to Bing, Yahoo!

If you'd like to have detailed information about the factors, then you may want to read our SEO tutorial, which provides detailed information regarding Keywords, Links, Metatags and Visual Extras.

Keywords
1 Keywords in URL Keywords present in URLs help a lot for example – http://grapessoftware.com/search_engine_optimization.html where “Search engine optimization” is the keyword phrase you attempt to rank well for. But, it is better to not rely on keywords if you're not having them in the URL. +3
2 Keywords in headings (H1,H2, etc. tags) Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where "SEO services" is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL. +3
3 Keywords in anchor text Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular. +3
4 Keyword density in document text Another important factor is that 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text. So, never exceed it. +3
5 Keywords in "TITLE" tag Title tag is the most important place to have a keyword because what is written inside the "TITLE" tag shows in search results as your page title. The title tag must be short (6 or 7 words at the most) and the keyword must be near the starting. +3
6 Keyword proximity Keyword proximity checks how close in the text the keywords are. Keyword proximity is used for keyword phrases that consist of 2 or more words. +2
7 Keywords in tags Spiders don't read images but they do read their textual descriptions in the tag, so if you have images on your page, fill in the tag with some keywords about them. +2
8 Keywords in metatags Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt so do it. +1
9 Keywords in the beginning of a document Keywords written in the beginning of a doc does matter but not like the title tag, anchor text or headings. However, keep in mind that the beginning of a document is not the necessarily the first paragraph. +1
10 Keyword stemming For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for "dogs" and "doggy" as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them. +1
11 Keyword Mistypes Spelling mistakes are very frequent and many people tempt to optimize alternative spellings because this get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the Metatags. +1
12 Keyword phrases Apart from addition of keywords, keyword phrases can also be optimized for example - “SEO services”. It helps in catching exact matches of the search string but it is better to optimize 2 or 3 separate keywords ("SEO" and "services") than for one phrase that might occasionally get an exact match. +1
13 Synonyms Optimizing for synonyms of the target keywords, in addition to the main keywords. +1
14 Secondary keywords Optimizing for secondary keywords at times is a much better option as when others go for optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. 0
15 Keyword dilution When you optimize a large number of keywords, specially not related ones, this affects the performance of all your keywords and even the major ones will be lost (diluted) in the text. -2
16 Keyword stuffing Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines. -3
Links - internal, inbound, outbound
17 Links from similar sites Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community. +3
18 Origin of inbound links Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc. +3
19 Number of back links As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. +3
20 Links from .edu and .gov sites These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain. +3
21 Anchor text of inbound links Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. +3
22 Anchor text of internal links This also matters, though not as much as the anchor text of inbound links. +2
23 Links from directories Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links. +2
24 Number of outgoing links on the page that links to you The fewer, the better for you because this way your link looks more important. +2
25 Around-the-anchor text The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text. +2
26 Age of inbound links The older, the better. Getting many new links in a short time suggests buying them. +1
27 Single pixel links When you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines. +1
28 IP address of inbound link Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs. +1
29 Many outgoing links Google does not like pages that consist mainly of links, so you'd better keep them fewer than 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse. 0
30 Excessive linking, link spamming It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings. -1
31 Named anchors Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: Read about dogs and "#dogs" is the named anchor. -1
32 Inbound links from link farms and other suspicious sites Single pixel links This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites. -3
33 Cross-linking Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized. -3
34 Outbound links to link farms and other suspicious sites Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa. -3