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  • GRAPES SOFTWARE Pvt. LTD.

    257-A, 3rd Floor, Hauz Rani Market,
    Opp. Max Hospital-Saket,
    New Delhi-110017
    +91 - 11 - 266862 00/01/02
    +91 - 11 - 26686203
    info@grapessoftware.com
top seo companies India
Search Engine Optimization/ SEO
First thing that instantly comes to your mind, when you are looking for someone’s website is the keywords. It is also the same if somebody is looking for your website for products and services. This is perhaps true as 90% of the websites are found in this manner. The importance of having high rankings in the results page is evident. The process of going through the steps required to have a higher rank in search engines is known as “Search Engine Optimization” and is a part of the internet marketing process. If you want to expand your business horizons and rankings online, SEO services are a must! Grapes Software has a systematic approach to search engine optimization that helps clients in improving traffic to your website. Further, search engine optimization also includes detailed reporting of website report, submission to important search engines, restructuring website structure and content and other strategies that are designed to improve website rank's in search engines.

Advantages of search engine optimization services we offer:

Grapes Software offers quality search engine optimization services to our clients that are highly placed in renowned search engines such as Google, Yahoo and MSN along with others. It is seen that prospective clients or people hardly search beyond the first page so it becomes imperative. That your site is listed high using relevant keywords or phrases from your business to have a high business ranking

top seo companies India

SEO includes various areas such as:

Website Analysis Report

The Website Analysis Report is a brilliant way to acquire a broad understanding of what can be done to make your site more search engine friendly and what should be done in order to improve rankings. The website analysis report includes the following:

When your website is submitted in search engines, it increases the online sales dramatically. If you have invested much time and money in your website, then it's a MUST that you submit your website online otherwise it will be invisible virtually, that means efforts gone in vain. So, if you want your website to have the maximum viewers and revenue boosts, the best way is to  make your website visible online where people search for information i.e submit your website in various search engines.

Grapes Software SEO Services

seo company Delhi

List of Best and Worst practices for designing a high traffic website

Mentioned below is a checklist of various factors that can affect your rankings with Google, Bing, Yahoo! and the other search engines. The list comprises positive, negative and neutral factors as they all exist in the online business. Most of the factors that are enlisted below apply mainly to Google and partly to Bing, Yahoo!

If you'd like to have detailed information about the factors, then you may want to read our SEO tutorial, which provides detailed information regarding Keywords, Links, Metatags and Visual Extras.

Keywords

1 Keywords in URL Keywords present in URLs help a lot for example – http://grapessoftware.com/search_engine_optimization.html where “Search engine optimization” is the keyword phrase you attempt to rank well for. But, it is better to not rely on keywords if you're not having them in the URL. +3
2 Keywords in headings (<H1>, <H2>, etc. tags) Keywords in URLs help a lot - e.g. -  http://domainname.com/seo-services.html, where "SEO services" is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL. +3
3 Keywords in anchor text Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular. +3
4 Keyword density in document text Another important factor is that 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text. So, never exceed it. +3
5 Keywords in <title> tag Title tag is the most important place to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at the most) and the keyword must be near the starting. +3
6 Keyword proximity Keyword proximity checks how close in the text the keywords are. Keyword proximity is used for keyword phrases that consist of 2 or more words. +2
7 Keywords in <alt> tags Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them. +2
8 Keywords in metatags Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt so do it. +1
9 Keywords in the beginning of a document Keywords written in the beginning of a doc does matter but not like the title tag, anchor text or headings. However, keep in mind that the beginning of a document is not the necessarily the first paragraph. +1
10 Keyword stemming For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for "dogs" and "doggy" as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them. +1
11 Keyword Mistypes Spelling mistakes are very frequent and many people tempt to optimize alternative spellings because this get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the Metatags. +1
12 Keyword phrases Apart from addition of keywords, keyword phrases can also be optimized for example - “SEO services”. It helps in catching exact matches of the search string but it is better to optimize 2 or 3 separate keywords ("SEO" and "services") than for one phrase that might occasionally get an exact match. +1
13 Synonyms Optimizing for synonyms of the target keywords, in addition to the main keywords. +1
14 Secondary keywords Optimizing for secondary keywords at times is a much better option as when others go for optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. 0
15 Keyword dilution When you optimize a large number of keywords, specially not related ones, this affects the performance of all your keywords and even the major ones will be lost (diluted) in the text. -2
16 Keyword stuffing Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines. -3

Links - internal, inbound, outbound

17 Links from similar sites Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community. +3
18 Origin of inbound links Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc. +3
19 Number of back links As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. +3
20 Links from .edu and .gov sites These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain. +3
21 Anchor text of inbound links Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. +3
22 Anchor text of internal links This also matters, though not as much as the anchor text of inbound links. +2
23 Links from directories Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links. +2
24 Number of outgoing links on the page that links to you The fewer, the better for you because this way your link looks more important. +2
25 Around-the-anchor text The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text. +2
26 Age of inbound links The older, the better. Getting many new links in a short time suggests buying them. +1
27 Single pixel links When you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines. +1
28 IP address of inbound link Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs. +1
29 Many outgoing links Google does not like pages that consist mainly of links, so you'd better keep them fewer than 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse. 0
30 Excessive linking, link spamming It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings. -1
31 Named anchors Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= "#dogs">Read about dogs</A> and "#dogs" is the named anchor. -1
32 Inbound links from link farms and other suspicious sites Single pixel links This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites. -3
33 Cross-linking Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized. -3
34 Outbound links to link farms and other suspicious sites Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa. -3

Metatags

35 <Refresh> metatag The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better. +1
36 <Keywords> metatag The <Keywords> metatag also matters, though as all Metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings. +1
37 <Description> metatag Metatags are becoming less and less important but if there are Metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that Metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results. +1
38 <Language> metatag If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it. -1

Content

39 Unique content Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. +3
40 Age of document Recent documents (or at least regularly updated ones) are favored. +3
41 Keywords font size When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text. +2
42 Content separation From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is. +2
43 Frequency of content change Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content. +2
44 Podcasts and videos Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tape script of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines. +1
45 Keywords formatting Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect. -2
46 Poor coding and design Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot. -2
47 Doorway pages Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines. -3
48 Invisible text This is a black hat SEO practice and when spiders discover that you have text especially for them but not for humans; don't be surprised by the penalty. -3
49 Cloaking Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page. -3
50 Illegal Content Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines. -3
51 File size Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones. -3

Visual Extras and SEO

52 Duplicate content When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper. 0
53 Images in text Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information. 0
54 Flash Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description. 0
55 A Flash home page Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide. -1
56 Frames Frames are very, very bad for SEO. Avoid using them unless really necessary. -2
57 JavaScript If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it; this will definitely hurt your ratings. -2
58 Images instead of text links Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site. -3

Domains, URLs, Web Mastery

59 Keyword-rich URLs and filenames A very important factor, especially for Yahoo! and Bing. +3
60 Site size Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that get penalized as there are 10,000+ pages, so don't divide your site into pages just because of the reason that the size is increasing. +3
61 Site theme It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme. +2
62 Hyphens in URLs Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL. +2
63 Site age Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just popped up and might soon disappear. +2
64 Sitemap It is great to have a complete and up-to-date sitemap; spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format. +2
65 File Location on Site File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below. +1
66 Domains versus subdomains, separate domains Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain. +1
67 Session IDs (TLDs) This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders. +1
68 Redirects (301 and 302)Adsense will boost your ranking When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page. +1
69 Top-level domains Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain. 0
70 Bans in robots.txt If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a "noindex" site. 0
71 Site Accessibility Another fundamental issue, which that is often neglected. If the site (or separate pages) is inaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed. 0
72 Adsense will boost your ranking Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings. 0
73 Hosting downtime Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime. -1
74 Adwords will boost your ranking Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way. -1
75 URL length Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable). -2
76 IP address Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices. -2
77 Dynamic URLs Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly -3
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