Today there are 929 million mobile subscribers in India (as on June 2014), out of which 185 million i.e. 20% uses Internet on their phones. And 40% of these mobile Internet users access Internet through their Smart phones. Latest reports by Neilsen states India is the fastest growing smart phone market in the world. With a growth rate of 52% in the year 2013, for the first time it has surpassed the growth rate of feature phones.

9 out of 10 smart phone users today in India are on Android. India is considered to be one of the top countries across the world for App consumption with Rank 3 on Google play store. Due to this high consumption of smart phones and in turn application, it becomes indispensable for marketers to tap the application market in order to connect with their upgrading consumers.

THE CHALLENGE!!

Today there are several versions of Android operating systems available on various devices. Plus not everyone keeps upgrading their devices; hence there lies a huge challenge for developers to ensure that the application is compatible on all scales and version. And as a marketer it is a huge challenge for you to find a developer/company who can develop a cross compatible application for for users keeping the experience rich and hassle free.

WHY GRAPES DIGITAL?

Grapes in the last year alone have developed a few 100s of android application with the help of digital strategist and application developers for their esteemed clients. Some of the names include PWC, Times of India, and Coke etc…

Our team strictly follows the qualitative process/steps for building an app, which ensures a highly robust, and experience rich application deliverable. Following are the steps we keep in mind:
Industry & Competition Research
Whether you are working on a B2B or B2C model, what matters at the end is your end user experience and number of transaction. Therefore we conduct a huge industry and competition research before we finally lay down your application structure and design. We analyze some of the most coveted apps from the industry, their reason for success and failure. This helps us in outlining the dons and don’ts of the application that in turn helps in outdoing the competition.
User Interface
The look and feel of your application is the most important thing while developing an application. As your consumers comprehend your brand values dependent on their first hand experience with the interface. This experience is going to decide whether they will convert from a mere visitor to a buyer, from a buyer to a returning buyer, from a returning buyer to a loyalist and from a loyalist to a recommender or Not. Therefore it is very important for us at Grapes to ensure that we offer our clients with the best user interface. Hence we engage the best user experience (UX) and user Interface (UI) designers in house who co-works with the digital strategist in creating the best possible interface on the project.
Front End & Back End Development
A huge amount of code writing & optimization is required for developing a mobile application which is compatible across versions of operating system and devices. We at Grapes facilitate fast and robust mobile application development, debugging and deployment. We will serve as your right outsourcing partner or mobile application agency to develop a secure & robust application offering you an un-paralleled experience at backend. We will also provide you with a user-friendly portal to manage the application and create real time reports.

We have one of the most coveted talent pools of android application developers and programmers. We take in each and every project for its individual merit, regardless of the magnitude of the workforce required. Our adept and dedicated programmers have proven the same in past in design and development of apps we have developed.
Socially Enabled
Integration of social media in mobile application has changed the way the users interact with the world and companies reach their consumers. Social Media has helped companies in easy subscription through social login, increased usage and reach with social share, and a sense of connectedness as users can see their friends using the same application.
Scalability
Whether it is Diwali, New Year or Christmas, scaling your application will be an important aspect for your marketing campaign. Yes, it is uber cool to develop a great and flashy application but having a non scalable application will fall flat within a few months because of our over demanding and changing consumers. Hence we at Grapes use technologies that balance scalability & richness. So whether it is Java, JS, JSON, AJAX, HTML5, REST, Python, C++, Relational DB etc. we ensure that our application rich, reactive and scalable.
Aiding Discoverability
There’s more than one app for just about everything in todays market. Therefore, it becomes really important for us to build an app that can be easily discovered by Google (SEO) and social media (Viral). Right usage of keywords, Clean and comprehensible URLs, Categorization, paid and organic methods of App Promotion will help in facilitating your application discovery in this over crowded market.
Tracking Performance and Gauging ROI
Android application for your business can be seen as a separate and independent revenue model. Many a time it is also brought in use as an essential element of broader digital marketing effort. Then, regardless of the nature of its use, it is imperative to track its performance. Whether it is about application downloads, active users, repeat users, transaction or any other metric you would like to set as your goal conversion.

At Grapes Digital, we ensure that the application that we have designed and developed for your business support standard analytics and their performance can be tracked for business benefits. This helps you in understanding your direct ROI on this platform exclusively and indirect ROI which aids business through other marketing mediums like in-store, online website etc.

HOW GRAPES DESIGN & DEVELOP APPS!!

Being based out of the capital of India, Delhi we have the best talent pool of android developers who have a total experience of more than 20+ years. We have developed applications for both enterprises and start ups.
  • We start by designing wireframes after laying down the objectives. We understand the need to create intuitive, functional and easy to use interface
  • Once the blueprint is ready, our designers then add art, colors & life to the wireframes by placing in visual elements
  • The developers then bring the application to life with their programming language. These applications are responsive and hence adapt themselves to any device size to look perfectly blended
  • The application is then tested for various User Case scenarios to ensure correct output for various input
  • We share the project with the client for beta testing
  • Final round of iterations are done and tested for bugs
  • We finally handover the project to the client or deploy it to Google Play Store and its partners
Check out some of our Android Applications

View Our Portfolio