With reportedly 3.74 billion internet users in the world as of March 2017, it is not surprising to find people focusing on drive-to-web strategies for brand recognition and sales. And when over 5.5 billion Google searches are made every day, you certainly want to rank top in the search engine results, more so if your business is still in its initial stages.
A small business website can convey its story in the easiest, succinct, and accurate way possible by following a few best practices while creating a website. Let’s take a look at few website design ideas and practices that you must incorporate from the get-go.
- Simple and easy-to-use navigation: The best way to convey your thoughts is to take as little time as possible from the visitor. Lay out the most important elements in the simplest way to make navigation easy. The more complex a website navigation is, more are the chances of a higher bounce rate.
- Clear call-to-action and contact details: This tiny detail needs to be accurate, simple to find, and updated at all times to make sure that the prospects reach you without hassle. Also, a clear call to action showcases the clarity you have with regards to your business, thus increasing your credibility.
- Original content: Talk about what you know using comprehensible language. You may have unmatchable knowledge, but how smartly you present it in the least amount of words is what positions you as a trustworthy authority. Do not miss out of this opportunity to invest in Search Engine Optimization while you are figuring out the content for your website.
- Clean design: Too crowded websites confuse a visitor, compelling them to shut the window before they even explore further. Colours that match your business tone, along with the right balance of space will make a good impression, each time.
What’s even more important than these points is to hire a website development company that has a skilled team who implements in such website designing practices. When on the lookout for one, make sure to look into their portfolio carefully to know them better and to make certain that they have it in them to make your website a success story.